The most successful mobile payment app ever

This post on Twitter got a lot of retweets and attention last weekend—more people use the Starbucks app than any other mobile payment option in the U.S. right now. This research was originally released by eMarketer back in May.

Diving into the numbers a little more—what this means is 23.4 million people in the U.S. will log into the Starbucks app at least once every 6 months to make a point-of-sale purchase. It’s an incredible stat for a country that lags behind in mobile payment app adoption.

The Starbucks app is the standout example of how to drive customer loyalty through an app. The Starbucks app drives sales and seamlessly blends mobile payments with rewards and content.

Here’s some more interesting facts about the Starbucks app:

  • People love this app—it has a whopping 2 million ratings on iTunes, with an average rating of 4.8 out of 5

  • Starbucks was an early entrant into the mobile payments, especially as a retailer, allowing them to refine and expand its technology

  • People want caffeine every day and the Starbucks app has become an essential integration into the everyday lives of millions of people. The success of the app proves people will invest in new payments technology if you’re able to provide a seamless experience and exceptional value on a regular, and hopefully daily, basis.

Sarah JukesComment